Before the Shelf:

Before the Shelf:

Unlock the Top Secrets You Need To Know Before Going Into Retail Stores



As decision makers, buyers are the heart of any retail organization. Their expertise, decisions, and selections are what drive the business, sales, and ultimately, revenue. They decide which brands stay and which ones can’t cut it. 

If you want to get into major retail, you need to get inside the mind of a buyer. 

But you can’t just cold call a random buyer and ask them to tell you all their secrets. The only way to really understand retail is to do it... But trying to get that experience before you’re ready can be a costly game of trial-and-error. 

Luckily for you, I’ve got that retail experience you need — 15 years of it. Better yet? I’m going to share some of my secrets with you.

This isn't stuff you can Google.

Just to keep it real

Global Retail  is a
$27 TRILLION dollar industry.

Now you’re ready to claim your share. If only you knew where to start… Because it’s not like they teach you this stuff in school (but hey, aren’t you glad you learned the quadratic formula?).

You’re ready to…

See your products in major retailers across the country.

Fill your calendar with pitch meetings to your dream stores.

Build up your receipts so by the time you’re in the room, they already love you.

Kick that imposter syndrome and self-doubt to the curb.

Feel confident, informed, and able to hold your own in major meetings.

Prepare for mass distribution (and all the “Oh sh*t!” moments that come with it)

Join me during this exclusive masterclass to learn the exact things needed to get prepared for going into retail stores.  






 you're ready for this if:

You're in the right place

You've already seen major success online. You’re kicking butt — doubling, tripling, and even quadrupling your sales. I see you!

YOU've built a tribe of loyal brand fans that would follow you anywhere.

You have cashflow available for
3-6 months.

Retail IS your next step. You just don't know HOW to get there. 

You aren’t new to the retail game. In fact, you’re kind of a pro.

I've heard enough! I'm ready to buy

“Jasmene's coaching has completely revamped the way I run my business.
The results I've seen since working with her have changed
my career!”


"This course gave me the courage to finally quit my job, and start my biz"

next review


access to 90 minute masterclass rEplay w/q&A

50-page WORKBOOK


3 month ACCESS


best value!

Know the top things you need to have in place before going into retail stores.

Understand what buyers hate which increases your chances of getting a conversation.

Learn the #1 thing you can do immediately to put your brand ahead of others to get on shelves, faster. 

Have a clear actionable plan in place for scaling your business and taking things to the next level. 

After this masterclass, you will...

purchase NOW

Hey, I’m Jasmene, a retail coach and creative entrepreneur, and I’m obsessed with helping women smash barriers in the retail industry.

As a corporate buyer, I managed over $500 million in annual revenue across multiple categories. 


I’ve worked with companies like Sak’s Fifth Avenue, Office Depot, and Sears. From women’s fashion, consumer electronics, batteries, home appliances, and safety & security- I've managed them all for multiple Fortune 500 retail companies.

I help clients — like these — get major results. I get brands in stores. I have the playbook, because I basically wrote it.



ONLINE BUSINESSES I've helped launch


Annual revenue I've managed


brands that trust my expertise


business owners i've helped

This      for you if:

you've attempted to pitch to your favorite stores with no success.

You're making little to no sales in business. 

YOu ARE currently a retail-based business with 3-6 months of cashflow.

have no idea who your ideal customer is, your why or who you serve. 

you're ready for your next level.

It's probably        for you if...

don't have a physical product - based business.




access to 90 minute masterclass rEplay w/q&A

50-page WORKBOOK

RETAIL BUYER PITCH SCRIPT (vetted by seasoned retail buyers)

3 month ACCESS


best value!

Should I buy this masterclass if I don't have a retail business?

As someone who has invested heavily in learning, growth, and development, I only recommend buying what you need. Information overload is real and if you aren't preparing to go into retail, this isn't for you at this time. 

Frequently Asked Questions

What type of retail categories are good for this masterclass?

Physical products. This is not for MLMs. Clothing, accessories, shoes, toys, consumer electronics, books, stationary, wellness, beauty, food and beverage, health, candles...anything that you've seen in your favorite store is a good candidate. 

Are you going to sell me something at the end?

 I believe in transparency so the answer is 100% yes. However, this isn't one of those masterclasses that gives you a bunch of fluff just to sell you at the end.  Or provide only 10% information and 90% selling. This is a'll learn because I teach ( you can check my IG  wins highlight for my recepits). Which is also why this isn't free. Even if you don't join the amazingness I'm selling, you're going to walk away with valuable and actionable steps to take with you on your retail journey. 

Retail Tea

You've scrolled this far, so don't leave without joining.

Perhaps you decided this masterclass isn't for you at this time. All good! However, be sure to join the list to get all my insider tips, resources, and news!