Style

Travel

Business

Personal

Lifestyle

Podcast

Intentionally 

JAS

5 Ways to Identify Your Ideal Customer

I'm

Jasmene

A space for all the things I love.
Style. Business. Mindset. Lifestyle. 
Check it out. 

TOP LINKS

instagram

Linkedin

Visit the Shop

like to know it

Get The Guide

The Ultimate Guide to Defining Your Style

Okay, business boss, girl boss, boss babe, etc. Stop for a minute. Let’s chat about how your sales are going, and who you’re trying to sell your products to when you type a message, promote an ad, or even send an email.

There is definitely a discrepancy in how you build a brand and how you find your people. Building a brand is about consistency in the quality and value of what you offer others, whether it’s pretty clothes or amazing business services. Yet, finding your people may be a bit harder to define. Big consumer brands are always building their audience through advertisements, commercials, and other means of marketing. There are millions of people buying products, sharing new businesses, and following companies they love. Companies seem to put out ads and VIOLA!; they have 100,000 new customers.

This seems unlikely for boutique brands as it may take longer to reach as many people and build a loyal client base.

However, it’s possible.

As you diligently work to build your audience on social media and through emails while creating a brand they will love, you may find yourself missing the mark. You create content and put the work in, only to receive…wait for it…crickets and no sales.

Then, the million dollar question pops into your head: Why am I not selling anything, but I have followers, email subscribers, or likes on my page?

Here’s the answer: those followers, email subscribers, and Facebook friends are NOT your people. They just aren’t that into you (or what you’re selling).

They are people. They just aren’t your people. You can find your people though.

Here are FIVE questions to answer to help your identify your ideal client or customer.

Question ONE: Who are the top three people I want to purchase from me (give them a name)?

Question TWO: What lifestyle do these three people live? How do they function day to day?

Question THREE: Why would these three individuals choose my boutique?

Question FOUR: What would these individuals say about my company in a review?

Question FIVE: Where do these 3 individuals spend most of their money and time?

These five questions can help you pinpoint who you’d like to share your products and services with as you build your brand.

If you need additional tools on how to fully develop your ideal customer outlook, I recommend purchasing the Ideal Customer Creation Guide

Read the Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

Hi, I'm Nora

Raw denim live-edge vegan chia. Brooklyn mixtape cloud bread, subway tile chia venmo cronut ramps pinterest.

as seen in:

READ          LATEST

the

The Blog Playlist

In The Mood For...

Business Tips

What to Wear

Style Guide

Social Media Tips

Fave Music

steal these easy, repeatable

SPRING OUTFITS

I Found It. At Last, The Perfect Blazer

My Favorite Monochromatic Looks

This ONE Thing Will elevate Your Fall Looks

Favorites                   LTK

A few faves from my Liketoknow.it storefront this month.

from my

TAKE THE QUIZ

Your Style
Formula

Is your wardrobe reflecting the high-achieving woman you are? In just a few minutes, discover your Signature Style Profile and get expert recommendations to refine your look—so you can show up with confidence, command authority, and elevate your presence effortlessly.

follow @jasmenebowdry

If you're into style, 90's R&B, slow mornings, travel, champagne, ambiance, &  little business ...then follow your girl!

Follow along →

My new favorite →

Subscribe to Youtube→